2015 Charleston Library Conference

Researchers can use many different channels to build awareness of their work. Many are overwhelmed by the options, and less than confident with the tools; others simply don’t see any value in this kind of outreach, but are increasingly being pressured to do it nonetheless. Librarians often find themselves being asked for guidance - what do the different tools do and which ones are effective? This session will help you answer those questions, by providing a high-level overview of several outreach tools and channels, and of the various metrics by which their effectiveness can be assessed. We will provide a take-home summary of the landscape - sign up in advance to add tools to the list that will be covered.